Oh, how wonderful it would be to sit alongside Alex Chung in this Me & City Spring Summer 2012 campaign! The British beauty is surrounded by a gorgeous expanse of blue, as she poses pool- and ocean-side for photographer Kai Z Feng in promotion of the clothing brand's latest spring and summer styles.
The set for the shoot was a private house situated at the top of a cliff, which provided the perfect backdrop for Me & City's warm-weather offerings, including nautical-inspired separates like a navy striped tank and blue shorts, chic color-blocked frocks and polished, classic accessories. The campaign also featured menswear, which ranged from simple black tees to classic white Bermuda shorts and the must-have summertime blazer.
Check out the behind-the-scenes video for the Me & City Spring Summer 2012 campaign shoot here.
Bright Blue Seaside Captures
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Softly Shaded Spring Styles
Alexa Chung-Inspired Fashion
Preppy Feminine Lookbooks
Retro Leopard Prints
Hipster Fashion Icon Collections