Stylish Slope Wear
The collection features styles that look good while in the lodge and on the slopes, making the idea of winter slightly more exciting. Featuring a great red knit, a yellow ski jacket and a gorgeous street coat, among other stylish ski fashions, the McNeal Fall 2010 campaign makes dealing with the snow and cold much more fashionable.
Implications - In today's society, there is a rising demand amongst consumers for products that serve as highly functional but that also provide satisfactory aesthetic appeal. Businesses that devote their efforts to products with qualities high in style and utility will fare well in today's consumption-obsessed and demand-driven society.