France will soon see a new and revamped fleet of McDonald's restaurants designed by Parisian designer Patrick Norguet.
Of course, the fast food megbrand has embarked on a series of redesigns all over the world -- for example, its famous redesign of an urban London location, for which the designers SHH received several awards -- and this is just another to add to the roster. The redesign of France's McDonald's restaurants aim to emphasize family dining; as such, the new interiors will have seating for larger groups. Grey and white is the primary color palette and other features include digital kiosks -- allowing customers to make orders at their tables -- as well as special altered furniture pieces and ceramic floor tile by Nourguet.
So far, Nourguet has redesigned McDonald's pilot location in Villefranche Ouraga.
Key Themes Behind This Trend
- Family-focused Fast Food
- The redesign of McDonald's restaurants in France emphasizes family dining.
- Digital Self-ordering
- The inclusion of digital kiosks allows customers to make orders at their tables.
- Modern Fast Food Interiors
- Patrick Norguet's redesign introduces a contemporary aesthetic with grey and white as the primary color palette.
Where This Applies
- Fast Food
- The redesign of McDonald's restaurants offers innovations in fast food dining experiences.
- Interior Design
- The collaboration between McDonald's and Patrick Norguet showcases the potential for innovative interior design in the fast food industry.
- Ceramic Tile Manufacturing
- The use of ceramic floor tiles by Nourguet presents opportunities for disruption and innovation in the ceramic tile manufacturing industry.
