Trend Hunter's Innovation eLearning Series Covers Max Impact Marketing
Kanesa David — November 15, 2022 — TH Video
References: youtube
Trend Hunter's Innovation eLearning YouTube video covers Max Impact Marketing and how constant connectivity has shaped how consumers view the world, and the brand's within them. One notable area related to Hyperconnectivity is the Megatrend of Artificial Intelligence (AI) and the rise of chatbots. Chatbots are designed to simulate conversation with human beings, and 70% of consumers prefer this method of communication when shopping.
Another notable area is biometrics, which allows companies to better predict what will excite consumers. Making it the perfect technology to use alongside any marketing campaign. Expedia has a robust test-and-learn policy that allows the brand to run hundreds of marketing campaigns every single year. They are now experimenting with biometric technologies in order to provide their customers with a completely personalized experience.
Finally, gamification has proven to be a great way to thrill consumers and allow them to create memorable moments with their favorite brands. AR, as opposed to virtual reality, where the user is entirely engaged in their own private experience, is another technology that is revolutionizing the gamification game. Augmented reality blends into the user's environment, allowing them to fully visualize a product in their own space.
Check out Trend Hunter's free 2023 Trend Report to learn more about Max Impact Marketing.
Image Credit: Trend Hunter
Another notable area is biometrics, which allows companies to better predict what will excite consumers. Making it the perfect technology to use alongside any marketing campaign. Expedia has a robust test-and-learn policy that allows the brand to run hundreds of marketing campaigns every single year. They are now experimenting with biometric technologies in order to provide their customers with a completely personalized experience.
Finally, gamification has proven to be a great way to thrill consumers and allow them to create memorable moments with their favorite brands. AR, as opposed to virtual reality, where the user is entirely engaged in their own private experience, is another technology that is revolutionizing the gamification game. Augmented reality blends into the user's environment, allowing them to fully visualize a product in their own space.
Check out Trend Hunter's free 2023 Trend Report to learn more about Max Impact Marketing.
Image Credit: Trend Hunter
Trend Themes
1. Hyperconnectivity - Opportunity for businesses to utilize chatbots as a preferred method of communication during shopping experiences.
2. Biometrics - Opportunity for companies to better predict consumer excitement and personalize the marketing experience.
3. Gamification - Opportunity for businesses to engage consumers with memorable moments and to use AR technologies to visualize products in their space.
Industry Implications
1. Retail - Retail industry can leverage chatbots and biometric technologies to improve customer shopping experiences and maximize marketing campaigns.
2. Hospitality - Hospitality industry can use gamification and AR technologies to enhance guest experiences and showcase products and amenities in a unique way.
3. Marketing - Marketing industry can adopt hyperconnectivity, biometrics, and gamification trends to remain current and relevant in a constantly evolving consumer landscape.
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