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Resembling a weapon, this Mawi Double Claw Bracelet is both lethal in functionality and aesthetics.

With a rebellious design, this bracelet looks like a set of ammunition banded together along with double-edged spikes. Amidst its badass look, this piece is actually quite luxurious as well. Gold-plated and adorned with ruby red crystals, this Mawi Double Claw Bracelet is also held together by a fancy buckle clasp.

Implications - One of the best ways a company can differentiate itself in a crowded marketplace is by adding something novel or edgy to a traditional product. By harnessing these differences and establishing their originality, these companies attract consumers who like their standard products with some cutting-edge alterations.