Mavromata is Driven by a Greek Exotic Expression

By: Jamie Danielle Munro - Oct 1, 2014
References: behance.net & packageinspiration
Mavromata is a brand that specializes in black currents, and the name is actually translated to "black-eyed woman" in the Greek language. As such the branding for this food used this as a source of inspiration when coming up with the packaging and logo elements.

The top part of the packaging has an eyeball with a black pupil in the center, making it quite the literal representation of what the name of the brand actually stands for. Below this is a clear opening in the bag, allowing for people to actually see the product inside (which helps with tempting people to go ahead and actually buy the item).

In terms of graphic design, this is an excellent example of a literal interpretation of the name done well.