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The New Mavi Jeans Spring 2014 Campaign is Casual and Ethereal

By: Farida Helmy - Published: • References: ca.mavi & fashiongonerogue
Looking like modern-day greek goddesses, Frida Gustavsson and Magdalena Frackowiak star in the new Mavi Jeans Spring 2014 campaign.

Showing us how to look ethereal and dreamy in denim, the Mavi Jeans Spring 2014 campaign has the stunning models posing in the latest looks from the Turkish brand and looking just right for a summery day out. Gustavsson and Frackowiak look relaxed and casually chic in the outdoor campaign as they lounge on Greek-looking ancient lounge chairs adorned with gold and shimmer.

The campaign was captured by photographer Riccardo Tinelli and has these top models posing alongside sexy male models Francisco Lachowski and Florian Van Bael. The campaign features all the latest pieces from the collection which range form white form-fitted capris to dark denim everyday pieces styled by Carlo Alberto Prefnolato. Stats for Dreamy Denim Lookbooks Trending: This Year & Warm
Traction: 4,199 clicks in 27 w
Interest: 3.3 minutes
Concept: Mavi Jeans Spring 2014
Related: 108 examples / 83 photos
Segment: Females, 18-55
Comparison Set: 40 similar articles, including: teenage denim lookbooks, scorching denim lookbooks, and kaleidoscopic denim lookbooks.