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Maurizio Anzeri Teams with Fendi to Bring Life Back to the ‘Bag

By: Erin Fox - Published: • References: maurizio-anzeri & trendland
Notably Fendi’s Baugette purse is the most coveted purse to ever be created, however over the years its coveted status began to fall and is currently undergoing surgery with the help of Maurizio Anzeri as he attempts to revive the fallen fashion. The Fendi Baugette was created in 1997 when Silvia Venturini Fendi was asked to create a practical purse for women and instead created a tiny bag in a magnitude of colors and styles to captivate the hearts of high-end couture lovers everywhere. The purse hit big when it was featured on Sex and the City, sported by the lovely Carrie Bradshaw.

Maurizio Anzeri was asked to create a short film to illustrate his string art ‘photo-sculptures’ to display the iconic embroidery of the bag. By using rainbow string art, he is invigorating a surge of new creative brain power for consumers to indulge in. Stats for String Art Handbags (UPDATE) Trending: Older & Mild
Traction: 821 clicks in 95 w
Interest: 0.8 minutes
Concept: Maurizio Anzeri
Related: 98 examples / 75 photos
Segment: Females, 18-55+
Comparison Set: 36 similar articles, including: suspended rainbow thread installations (update), technicolored thread sculptures, and 3d yarn installations.