The Matthew Williamson 'Escape' collection features breezy dresses, cover-ups, jumpsuits, skirts and of course, the floppy hat. Everything put together equals boho chic and casual babe. Check out the rest of the gallery for more inspirational pieces.
Implications - With so many dark styles on the market today, consumers are looking to create a more carefree attitude through their fashion choices. Pieces that encapsulate an airy aesthetic rather than a gritty one are appealing to those shoppers sick of the ever increasing amount of edgy designs. Focusing on a lighter feel could help a company solidify its name.