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The Matthew Williamson 'Escape' Collection is All Tie-Dyed

By: Zoe Badley - Published:   Updated: Jun 23 2011 • References: matthewwilliamson & fashionlvr
There are no words to describe how immaculately gorgeous the Matthew Williamson 'Escape' collection is. By fusing together bohemian pieces and die-dyed designs, the end result of this line is sheer perfection.

The Matthew Williamson 'Escape' collection features breezy dresses, cover-ups, jumpsuits, skirts and of course, the floppy hat. Everything put together equals boho chic and casual babe. Check out the rest of the gallery for more inspirational pieces.

Implications - With so many dark styles on the market today, consumers are looking to create a more carefree attitude through their fashion choices. Pieces that encapsulate an airy aesthetic rather than a gritty one are appealing to those shoppers sick of the ever increasing amount of edgy designs. Focusing on a lighter feel could help a company solidify its name.

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Concept: Matthew Williamson
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Segment: Females, 18-55
Comparison Set: 34 similar articles, including: bohemian editorials, tie-dye hairdos, and bohemian tie-dyed fashion.