'Gus Modern Timber Table' from Matthew Izzo
Interior designers have integrated cues from nature and the outdoors in their decor for awhile now, but many do so by simply bringing the outdoors inside. This acrylic Matthew Izzo design, while clearly inspired by lumber, maintains its metropolitan edge beautifully.
Implications - Eco-conscious consumers are on the rise and are demanding products or services that reflect their interest in environmental issues. By possessing these products, customers can contribute to the eco-initiative and make their values known to observers. Companies can cater to this "green" demographic by manufacturing innovative environmental products.