Sneakers made of cow hide - patent and premium leather - are at once stunning and styling. Ato Matsumoto's brand was highlighted when Kanye West had a pair of boots. Now the Japanese designer has a new set consisting of black, and all silver. Two velcro straps keep things tight. They will be released world wide on April 4.

Implications - This featured article is a good example of how celebrities can change a businesses forever. Businesses that can get on the good side of a celebrity will all of a sudden be seen as wondrous in the eyes of the public. Celebs are one of the biggest and best product influencers in the entire world.