Superstar

The Material Girl Spring 2012 Editorial is Full of Pretty Attitude

By: Meghan Young - Published: • References: materialgirl-mag & fashiongonerogue
The grunge look may be synonymous with the color black, but the Material Girl Spring 2012 editorial turns this stereotypical presumption on its head. It completely foregoes this darkest of shades for hues that are much more innocent and girly. Rife with pastels, the photoshoot somehow holds onto the badass attitude that is often associated with the grunge subculture.

The Material Girl Spring 2012 editorial was shot by United Kingdom-based photographer Xanthe Hutchinson. It stars models Madeline White and Kaitlin Pilcher. Captured against a bright floral backdrop, the multi-hue haired beauties have been outfitted in a carefree and youthful wardrobe by stylist Zoe Hancock. With layered bangles, clashing prints and vibrant colors, it is only the model's bored expressions, unkempt coif and smudgy eyeshadow that are truly grungy. Stats for Pastel Grunge Photoshoots Trending: Older & Buzzing
Traction: 28,918 clicks in 130 w
Interest: 4 minutes
Concept: Material Girl Spring 2012
Related: 112 examples / 86 photos
Segment: Females, 18-55
Comparison Set: 41 similar articles, including: studded urban fashion, seductive beach photoshoots, and eclectic tech ensembles.