The Italian artist is trying to get the viewer to explore the boundaries of space and reality by allowing them to come in contact with them in the theater.
Implications - This is a sensory experiment that urges participants to alter the way they understand their surroundings and senses, allowing them to be both actors and spectators while challenging their "aliveness" through M.A.S.T. Kudos to M.A.S.T. for this, large-scale originality.Stats for Interactive Movie Theatres Trending: Older & Mild
Traction: 3,525 clicks in 342 w
Interest: > 3 minutes Concept: Interactive Movie Theatres
Related: 74 examples / 57 photos
Segment: Neutral, 18-35 Comparison Set: 27 similar articles, including: wintery seascape editorials, top 100 branding trends of 2014, and 20 humorous holiday ads.