If a successful campaign can speak volumes about the brand and its market, then the Massimo Dutti ‘Made To Order’ campaign must be successful. It maintains its strong and fierce image of a Massimo Dutti man that drives home the theme of originality.
The ‘Made To Order’ campaign is enforced with a video by Hunter & Gatti that screams intense manliness. The photos feature Bill Gentle rocking a vintage look comprised of blazers, shoulder pads and a flannel suit.
The video emphasizes the masculine identity and the importance of defining oneself. This is a very powerful idea reinforced throughout this campaign. Thus, Massimo Dutti is a strong force to reckon with and its campaign is sure to take the fashion world by storm.
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