If a successful campaign can speak volumes about the brand and its market, then the Massimo Dutti ‘Made To Order’ campaign must be successful. It maintains its strong and fierce image of a Massimo Dutti man that drives home the theme of originality.
The ‘Made To Order’ campaign is enforced with a video by Hunter & Gatti that screams intense manliness. The photos feature Bill Gentle rocking a vintage look comprised of blazers, shoulder pads and a flannel suit.
The video emphasizes the masculine identity and the importance of defining oneself. This is a very powerful idea reinforced throughout this campaign. Thus, Massimo Dutti is a strong force to reckon with and its campaign is sure to take the fashion world by storm.
Stats for Fiercely Hunky Campaigns
Trending: Older & Average
Research: 3,193 clicks in 241 w
Interest: > 3 minutes
Concept: Massimo Dutti Made To Order
Related: 104 examples / 80 photos
Segment: Males, 18-55
Comparison Set: 38 similar articles, including: color-blocked lookbooks, color-blocked menswear, and exquisite sandy styles.
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