The Massimo Dutti ‘Made To Order' Video is Intense

By: Marriska Fernandes - Published: Sep 20, 2011 • References: massimodutti & swipelife
If a successful campaign can speak volumes about the brand and its market, then the Massimo Dutti ‘Made To Order’ campaign must be successful. It maintains its strong and fierce image of a Massimo Dutti man that drives home the theme of originality.

The ‘Made To Order’ campaign is enforced with a video by Hunter & Gatti that screams intense manliness. The photos feature Bill Gentle rocking a vintage look comprised of blazers, shoulder pads and a flannel suit. 

The video emphasizes the masculine identity and the importance of defining oneself. This is a very powerful idea reinforced throughout this campaign. Thus, Massimo Dutti is a strong force to reckon with and its campaign is sure to take the fashion world by storm. Stats for Fiercely Hunky Campaigns Trending: Older & Average
Research: 3,193 clicks in 244 w
Interest: > 3 minutes
Concept: Massimo Dutti Made To Order
Related: 104 examples / 80 photos
Segment: Males, 18-55
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