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Beetle Breastpins

Marta Mattsson Fashions These Creepy Critter "Broaches"

— July 16, 2011 — Fashion
Marta Mattson's creepy-crawly broaches are not for the weak-stomached or any one with insectophobia. The artist has said, "Sometimes I see beauty in things that other people find strange or are even repulsed by... and the feeling you get when you do not want to look at something, yet you still do."

This car-crash jewelry walks the fine line between abominable animal art and enchanting, different accessories. Marta Mattsson says that the collection entitled 'Cabinets of Curiosities' is based off of the 18th-century notion that we admire things we don't know much about. She takes the common everyday critters we normally ignore or fear and celebrates them in an interesting, twisted way. Since the critters are not animated in any way, you will never have to fear these buggy brooches.
Trend Themes
1. Creepy-crawly Jewelry - Creating unconventional jewelry pieces inspired by insects and critters that challenge traditional notions of beauty and fashion.
2. Cabinets of Curiosities - Drawing inspiration from the 18th-century concept, creating unique and captivating accessories from everyday critters and objects.
3. Celebrating the Strange - Embracing the beauty and allure of unusual and repulsive elements to create intriguing and unconventional fashion items.
Industry Implications
1. Fashion Accessories - Opportunity for jewelry designers to explore alternative materials and design concepts that offer a distinct and unconventional style.
2. Art and Sculpture - Incorporating elements of nature and the grotesque to challenge traditional art conventions and evoke emotions and curiosity in viewers.
3. Fashion Retail - Creating a niche market for individuals who embrace unconventional and unique fashion items that stand out and provoke conversation.
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