Seaside campaigns seem to be appearing all over the place, and yet the Marloes Horst Seafrolly 2011 Campaign shoot still seems refreshingly different. Wearing a form-fitting picnic-printed bikini in these prints, Dutch supermodel Marloes Horst's trademark assets are elegantly put on display along with her striking beach-blonde hair.
The Marloes Horst Seafrolly 2011 Campaign is monumental for the Australian swimwear brand as it is its first official showcase of Horst, the new face of Seafolly. Horst is a beach bombshell and is sure to make a splash for the brand.
Implications - Through incorporating the same faces amongst various shoots, advertisements or product promotions, which famous brands such as Seafolly, Tampax Pearl or Philadelphia Cream Cheese do, consumers are able to develop positive and consistent brand associations.
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