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Dark Elegant Steel Timepieces

Todd Snyder and Timex Introduced a Limited-Edition Marlin Blackout

— July 6, 2018 — Fashion
Todd Snyder and Timex have linked up once again and this time, the duo introduced the limited-edition Marlin Blackout watch. The signature Marlin timepiece received a dark makeover to increase its visual functionality and ability to pair with elegant wedding tuxedos and business suits as well. The design boasts an understated black face for a minimal aesthetic. It is encased in a stainless steel cover, a hand-wound mechanism and is finished with a genuine leather strap.

Snyder expresses that he has always been a fan of Timex's timepiece styles and its versatility to be of use in both militaristic looks and elevated looks. The collaborative Marlin Blackout watch is now available for purchase online exclusively at Todd Snyder.
Trend Themes
1. Dark Timepieces - The trend of producing dark timepieces creates opportunities for luxury watch brands to diversify their portfolios and customize their product offerings.
2. Limited-edition Collaborations - Limited edition collaborations provide opportunities for brands to leverage their creativity and tap into new markets, driving brand awareness and sales growth.
3. Understated Minimal Aesthetic - The increasing popularity of understated minimal aesthetic timepieces provides opportunities for designers and brands a chance to create unique and elegant watch designs without being too flashy.
Industry Implications
1. Luxury Watches - The emergence of dark elegant steel timepieces creates disruptive innovation opportunities for luxury watch brands to explore more designs combining elegance with a dark theme.
2. Fashion Industry - Limited edition collaborations in fashion industry create unique opportunities for fashion brands to capture new markets, reach new audiences and grow sales by partnering with other brands that share a similar demographic.
3. Jewelry Industry - The trend of understated minimal aesthetic timepieces provides opportunities for the jewelry industry to explore new watch designs with delicate and uncomplicated details, keeping the focus on the overall aesthetic value while still providing utility to customers.
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