Markus Olhafen Crafts a Special Project for His Girlfriend
Markus Olhafen's unique gift comes in low-key packaging to further emphasize the home-made feel, but the doll itself is magnetic and utilizes printable magnetic foil and cardboard to let users dress the shaggy looking man in whatever attire they please. The gift is so well-made, I wouldn't be surprised if a company picks up on the idea and begins selling it to masses in the near future.
Implications - North Americans idealize individuality and customization and a significant portion of the consumer market has now resorted to home-made projects to ensure their wares are unique from their peers. Corporations looking to benefit from increased customer sales may consider offering consumers more customization options.