Flippies, a New York based company is bringing back those old flip books. I can remember being a kid trying to make those: unsucessfully. The flip books are actually advertising tools that turn marketing messages into mini commercials. Puma and Proctor & Gamble are just a couple of the big compaines to jump on the bandwagon. Flippies have had lots of great reviews on their simplistic promotional marketing tool.
Implications - These special flip books are a great way to create special presentations, and are undeniably spectacular. Leave it up to Puma and Proctor & Gamble to be on the cutting-edge of cool presentations. I think we're going to be seeing lots more of these flip books around soon!
Marketing Flip books
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