Mark Skateboards Makes Boards That Double as Art
What I find particularly interesting about the limited edition boards by Mark Skateboards is that they are functional pieces by that they also double as art objects; these boards would look fantastic hanging on a wall. Mark Skateboards create some unique limited boards that are sure to garner some attention.
Implications - Youth consumers are attracted to products that are exclusive and limited edition. This stems from a desire to want to be on the inside of what is cool. Companies should take this mindset into account and create limited edition products to appeal to this demographic.