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The recently released lookbook for the Mark McNairy New Amsterdam SS12 Collection for men is bursting with promising head-turning fashions. The designer traded in his shoe fetish to have a go at creating clothing for men. The collection is anything but ordinary and offers a wide range of both bold and versatile fashions.

The Mark McNairy New Amsterdam SS12 Collection embodies an eccentric version of schoolboy fashions. The collection offers a wide range of printed blazers, pants, shorts and backpacks in leopard, zebra, floral and vibrant neon hues. The collection is extremely edgy and will certainly turn heads during next year's warm weather season.

Implications - Businesses that transform a traditional or classic style to embrace modern or contemporary qualities will fare very well in today's industry. Consumers will flock to conventional looks that have been infused with edgy and hip elements.