The shoot from Mark Borthwick shows the models frolicking in the sun (notably in several levels of undress) and is definitely 60s-inspired. Take a look at the hippy love shoot for Pop Magazine.
Implications - Consumers are looking for ways to escape their responsibilities. Products that feature a calming aspect are appealing to those with fast-paced lifestyles. Modern shoppers don't have the luxury of taking time off so they look for this in their purchases. Companies looking to grow their name could focus on this desire for more tranquility.