Superstar

The Mario PETA Campaign Sends the 'Ink, Not Mink' Message

By: Katherine Vong - Published: Dec 31, 2009 • References: peta.org and ecorazzi
R&B star and animal-lover Mario has joined PETA in opposing the use of fur for fashion. The Mario PETA campaign includes a ‘fur-free’ ad with an image of the song artist showing off his tats, along with the words “Ink, Not Mink.” Underneath the tag line is a clever message: “Be comfortable in your own skin, and let animals keep theirs.”

Mario is just one of the celebrities joining the anti-fur sentiment along with the likes of Eva Mendes, Khloe Kardashian and Tommy Lee. Learn more about the Mario PETA campaign and watch the behind-the-scenes photo shoot here.