MariMed and Emack & Bolio's Launched a Cannabis-Infused Ice Cream
Elena Rahman — August 12, 2021 — Lifestyle
References: emackandbolios & marimedinc
MariMed, a leading multi-state cannabis operator, announced a collaboration with the Boston ice cream brand Emack & Bolio's. Together, the pair is launching a range of cannabis-infused ice cream with vegan and dairy options to accommodate various dietary restrictions.
The innovative ice cream will contain MariMed's full spectrum of natural cannabinoids and terpenes from whole plants. Expected to debut in Massachusetts this year, the cannabis ice cream launches will follow in other legal cannabis markets across the nation. The combination between Emack & Bolio's unique flavors and MariMed's cannabis formulations responds to consumer insights conducted by MariMed's R&D team. The president of the cannabis company expresses that they are "excited to bring our unique formulations and technologies to a collaboration with a brand partner like Emack & Bolio's.
Image Credit: Emack & Bolio's / MariMed
The innovative ice cream will contain MariMed's full spectrum of natural cannabinoids and terpenes from whole plants. Expected to debut in Massachusetts this year, the cannabis ice cream launches will follow in other legal cannabis markets across the nation. The combination between Emack & Bolio's unique flavors and MariMed's cannabis formulations responds to consumer insights conducted by MariMed's R&D team. The president of the cannabis company expresses that they are "excited to bring our unique formulations and technologies to a collaboration with a brand partner like Emack & Bolio's.
Image Credit: Emack & Bolio's / MariMed
Trend Themes
1. Cannabis-infused Foods - The trend of incorporating cannabis into food and beverage products presents opportunities for companies to offer unique formulations that cater to various dietary restrictions and consumer preferences.
2. Plant-based Alternatives - As the demand for plant-based products continues to rise, companies can create disruptive innovation opportunities by developing cannabis-infused plant-based alternatives for traditional dairy-based products.
3. Full Spectrum Cannabis Products - The use of full spectrum cannabis products that include natural cannabinoids and terpenes from whole plants presents opportunities to create more effective and innovative formulations for cannabis-infused foods and beverages.
Industry Implications
1. Cannabis - The cannabis industry can continue to develop innovative products and formulations for the growing cannabis-infused food and beverage market.
2. Food - The food industry can capitalize on the trend of incorporating cannabis into food products by developing plant-based cannabis-infused alternatives that cater to various dietary restrictions and consumer preferences.
3. Dairy - The dairy industry can create disruptive innovation opportunities by developing cannabis-infused plant-based alternatives for traditional dairy-based products.
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