Titled 'Sexy Safari,' this Marie Claire UK August 2010 editorial stays true to its title. This summer, animalistic themes were huge in fashion, and with the August 2010 issue, Marie Claire UK is ending the season appropriately.

In the shoot, model Elsa Hosk rocks her beautifully bronzed skin in the hot safari environment. Shot by photographer Yu Tsai, this editorial spread will make you want to release your wild side.

Implications - Urban societies are brimming with advertisements of every sort causing consumers to become desensitized to their images. They now require content that is risque or seductive in order to be impacted by the ad. Companies can appeal to potential consumer groups by incorporating these qualities into their marketing campaigns.