Marie Claire Magazine wants women to know that it’s stylish to be intelligent.
The Brazilian ads pair typical fashion images with copy such as, “Keep a high self-esteem even after taking off your high heels,” and “Beauty attracts men. Intelligence keeps them.”
Another copy boldly says, “Let’s face it: what’s the point of having 40 pairs of shoes in your closet and 5 books on your shelf?”
So I am guessing that Marie Claire considers their magazine to be more of an educational book than a fluffy fashion magazine? I’m not so sure about that, but I like the general message of the ads.
Why This Trend Is Growing
- Fashionable Intelligence
- Opportunity for brands to combine fashion and intelligence to appeal to modern consumers.
- Empowering Women
- Opportunity for brands to promote self-esteem and intelligence in advertising to inspire women.
- Consumer Priorities
- Opportunity for brands to understand and address the shifting priorities of consumers towards intelligence alongside fashion.
Industries Being Reshaped
- Fashion
- Fashion industry can incorporate intelligence into their messaging and product offerings.
- Publishing
- Publishing industry can explore the concept of educational fashion magazines that cater to intelligent women.
- Advertising
- Advertising industry can develop campaigns that promote the value of intelligence alongside fashion in various products and services.
