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Graffiti Girl Editorials

The Marie Claire Italy May 2014 Photoshoot Stars Kel Markey

— April 22, 2014 — Fashion
The Marie Claire Italy May 2014 editorial embraces an urban spirit. Appropriately titled 'Graffiti Girl,' the images are shot on location against such outdoor art installations. Drawing inspiration from the vibrant colors and bold strokes, the wardrobe is equally eye-catching. From abstract graphic tees and bermuda shorts to red feathered dresses and mesh dinosaur shirts, the pieces are eclectic and modern.

Shot by photographer Thomas Krappitz, the Marie Claire Italy May 2014 editorial stars model Kel Markey. The brunette beauty, who happens to appear in Pharrell's famous vintage Vivienne Westwood hat, was styled by fashion editor Monika Kropfitsch. The looks are perfect for an epic summer in the city, inspiring women to embrace their tough artsy side. They were perfected with a choppy bob, tribal face paint-like makeup and sporty accessories.
Trend Themes
1. Urban Streetwear Fashion - The trend of incorporating graffiti and street art in fashion editorials opens up disruptive innovation opportunities for clothing lines that cater to the millennial generation.
2. Art-inspired Editorials - The trend of using outdoor art installations as backdrops for fashion editorials creates disruptive innovation opportunities for photographers and stylists to experiment with urban and unconventional themes.
3. Eclectic Style Mix - The trend of mixing and matching graphic tees, bermuda shorts, and feathered dresses in fashion editorials presents disruptive innovation opportunities for designers who want to break away from traditional fashion rules and create bold and non-conformist pieces.
Industry Implications
1. Fashion Photography - The fashion photography industry could capitalize on the growing trend of incorporating graffiti and street art in editorials to create more visually captivating and unconventional images.
2. Streetwear Clothing - Streetwear clothing companies have an opportunity to cater to the growing trend of urban-inspired fashion and create distinctive pieces that appeal to the evolving tastes of the millennial generation.
3. Makeup Artistry - Makeup artists can capitalize on the eclectic mix of makeup styles showcased in editorials to experiment with creative looks that challenge traditional beauty standards and create daring and unique styles.
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