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Beauty doesn't always have to be a wholesome image, and that is exactly what this Marie Claire Brazil October 2011 editorial illustrates. The disheveled look throughout the photo shoot makes a wildly bold statement.

Shot by photographer Zee Nunes, the series features model Carla Gebhart as she poses against a clear blue background. The disheveled hair and barely there makeup gives the editorial a carefree attitude while still letting the model's stunning beauty shine through. Breezy ensembles finish off the look in order to enhance the editorial's wild nature.

Check out the Marie Claire Brazil October 2011 photo shoot to see an amazing example of rugged beauty.

Implications - Modern consumers are interested in more unconventional styles. Products containing a more rugged appearance attract those who want to make a statement with their purchases. Designers attempting to increase their number of shoppers could focus on less clean-cut looks.