The Margaret Howell Spring/Summer 2013 collection is unlike most that come of this seasonal lot. Photographer Koto Balofo made the entire production appear quite somber as she strayed away from vibrant colors, preferring instead to work with muted grey tones.
Balofo also highlighted the process of weaving in her snapshots. This comes of Howell's linens which were incorporated into many of the label's Spring/Summer 2013 pieces.
Paired with these intricately weaved clothing items are earthy accessories that were delivered to fans of the brand via strap brown sandals, loosely hanging bags and simple sunglasses. As few additions were made here, this line speaks to a natural fashion niche, one that is seldom seen by most designers.
Stats for Subdued Countryside Lookbooks
Trending: Older & Average
Research: 6,030 clicks in 165 w
Interest: 3.4 minutes
Concept: Margaret Howell Spring/Summer 2013
Related: 121 examples / 93 photos
Segment: Females, 18-35
Comparison Set: 44 similar articles, including: sultry shopping lookbooks, lounging lingerie lookbooks, and glamorous sneaker campaigns.
Subdued Countryside Lookbooks
More Stats +/-
Lounging Lingerie Lookbooks
Sultry Shopping Lookbooks
Glamorous Sneaker Campaigns
Retro Californian Lookbooks
60s Bouffant Lookbooks