The Margaret Howell Fall/Winter 2014/2015 campaign offers up an enticing mixture of both urban and rural looks. As the advertisements are all set in the countryside, photographer Glen Luchford opted for muted shades, showcasing model Karlina Caune by way of dark black and brown shades.
Present in this Margaret Howell collection are thick turtle necks, high collars, loose fitting trench coats, corduroy suits and knee-length skirts. Much like the backdrop is the natural appeal of the clothing which advocates for a muted and laid back approach to fashion.
City appropriate elements are also at play in this line. Seen alongside grass and mud are tight beanies, pieces that one would most often associate with downtown settings.
Stats for Rustic Countryside Fashion Campaigns
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Research: 4,651 clicks in 89 w
Interest: 3.6 minutes
Concept: Margaret Howell Fall/Winter 2014/2015
Related: 77 examples / 59 photos
Segment: Females, 18-35
Comparison Set: 28 similar articles, including: rocker attitude fashion ads, paper doll lookbooks, and pastel-colored clone campaigns.
Rustic Countryside Fashion Campaigns
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