Marco Ugolini and Pedro Motta Turn Groceries Into Art

By: Peter Vallas - Published: Feb 4, 2011 • References: &
Designer Marco Ugolini and photographer Pedro Motta teamed up in an effort to turn dismal grocery shopping into a rainbow-themed art project.

The creative pair collected items of all the same color and put them into grocery baskets and photographed the end result. From bananas to lemons and from Red Bull cans to cake mix, they were able to blend the items together appropriately.

The grocery store that Marco Ugolini chose for his design project may have been displeased, however because he didn't purchase any of the items in the baskets. Stats for Color-Coordinated Groceries Trending: Older & Mild
Research: 6,353 clicks in 277 w
Interest: 4 minutes
Concept: Marco Ugolini
Related: 61 examples / 47 photos
Segment: Females, 18-55
Comparison Set: 22 similar articles, including: professional chef packaging, 22 shopping cart innovations, and in-store gardens.