The Marc Jacobs 'Dot' Perfume is Endearing

By: Courtney Scharf - Published: • References: marcjacobs & nylonmag
Marc Jacobs 'Dot' perfume is cased in an elegantly adorable bottle that strongly references ladybugs and summertime enjoyment.

Clearly targeting a younger demographic, this is meant to be understood as a sort of sequel to 'Daisy,' another playful scent by the famed designer. 'Dot,' which features many floral and fruity notes, is ideal for warm weather, and its decorative look would fit nicely atop many dressers. In terms of the appearance of the bottle, the theme of the packaging is undeniably over-the-top. From the coloring to the elaborate add-ons to the sides of the bottle, everything about this fragrance screams juvenile with style.

Being released this summer, this seasonally appropriate fragrance bottle is sure to please fun-loving fashionistas around the globe. Stats for Insect-Inspired Fragrances Trending: Older & Mild
Traction: 1,118 clicks in 112 w
Interest: 0.8 minutes
Concept: Marc Jacobs 'Dot' Perfume
Related: 52 examples / 40 photos
Segment: Females, 12-55
Comparison Set: 19 similar articles, including: rump-inspired packaging, food-formed branding, and rocking designer perfume ads.