I remember the thrill of writing letters on lovely stationary as a kid, and Maoiliosa on Etsy is producing a huge wave of nostalgia with their undeniably adorable pencils and letter sets.
Maoiliosa is run by Melissa Griffith and features delicate pieces that will make it hard not to forget about your computer and go back to old school pencil and paper. Maoiliosa's paper-wrapped pencils feature exquisite designs with leaves and flowers made with "genuine Japanese katazome washi paper" according to the store.
Check out what Maoiliosa has to offer and you may find yourself writing to that long lost pen pal.
Implications - Fusing practical items like stationary with beautiful designs attract consumers who want to experience something new while completing everyday tasks. Focusing on aesthetics could help a company increase their sales for products that are otherwise focused on function.
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