Superstar

The Mannahatta Project Compares 1609 Manhattan to 2009

By: Marissa Brassfield - Published:   Updated: Aug 11 2011 • References: themannahattaproject.org
The Mannahatta Project explores what Manhattan was like in 1609, well before the area became defined by manmade landmarks like the Empire State Building and Madison Square Garden.

The Mannahatta Project website features an interactive map with sliders so that you can look up a block, landmark or address and compare that region in 1609 with present-day aerial views. It’s a fascinating glimpse back into time and a fascinating retrospective exploration of urban sprawl.

Implications - Consumers are looking for products that are more intellectually stimulating. Items that are simply attractive are no longer the most sought after. Companies could work on injecting more meaning into their designs to draw in more shoppers.

Stats for Urban Retrospectives Trending: Older & Average
Traction: 4,502 clicks in 285 w
Interest: > 3 minutes
Concept: Urban Retrospectives
Related: 78 examples / 60 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: 24/7 apple store in manhattan, ultra luxury apartments, and manhattan pop-up shops.