Manikay Wine Uses Aboriginal Music for Inspiration

By: Jamie Danielle Munro - Published: • References: cultpartners & thedieline
Manikay Wine is based in Australia, and was recently released. In order to market the drink, the company went with Cult Partners to help them with the branding concept.

The word Manikay is means a series of songs from the Australian aboriginal culture, so Cult Partners wanted to create a packaging design that reflected this. The color scheme is similar to that of the Australian landscape: hot and arid. Reds and yellow are used to represent this, and little dots have been placed around the word Manikay on the front. The dots symbolize the rhythm of the songs sung by the aboriginal people, and are placed all over the middle section of the bottle. The type of wine is also written in small front below the Manikay Wine name. Stats for Song-Inspired Wine Branding Trending: This Quarter & Warm
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Concept: Manikay Wine
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Segment: Neutral, 18-55+
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