There is a rock 'n' roll vibe to the Mango Fall 2013 ad campaign that has as much to do with the edgy ensembles as it does with the model's tough chic attitude. Considering that the designs have been tempered with elegant and sophisticated qualities, the attitude does play a significant part.
Shot in studio against a slew of mirrors to get a better look at all sides of the outfits, the Mango Fall 2013 ad campaign stars model Bette Franke. The Dutch beauty is clad in a mix of plaid, metallic belts and denim, not to mention a range of office-suitable outfits, that many women would die to get their hands on. In a way, the Spanish label also looked to the grunge and punk eras for inspiration as well.
Stats for Sophisticated Rocker Fashion Ads
Trending: Older & Buzzing
Research: 8,210 clicks in 150 w
Interest: 2.6 minutes
Concept: Mango Fall 2013
Related: 70 examples / 54 photos
Segment: Females, 18-55
Comparison Set: 26 similar articles, including: sophisticated sister fashion ads, vintage boudoir fashion ads, and 60s-inspired diva fashion ads.
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