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Rocker-Chic Celeb Campaigns

Platinum-Haired Scarlett Johnson for Mango 2012

— January 11, 2012 — Fashion
The Mango 2012 campaign features actress Scarlett Johansson, who rocks a decidedly cool platinum bob for the rebellious-looking shoot.

Johansson, who has already been the face of Mango for a few seasons, looks better than ever in this series of rocker-chic photos. And while rumours abounded that the Iron Man 3 star would not be doing any more Mango campaigns, here she is! The Mango 2012 campaign features party-ready looks, including a cheetah print cardigan and coat, a body-conscious leather pencil skirt, a tough-chick studded motorcycle jacket and a couple of sexy frocks that are perfect for a night on the town.

Not many details are available for the Mango 2012 photo shoot with ScarJo, but the campaign definitely showcases a few drool-worthy pieces that I'm sure budget-conscious fashionistas are eagerly waiting to snatch up.
Trend Themes
1. Rocker-chic Fashion - Disruptive innovation opportunity: Create affordable rocker-chic clothing lines that appeal to budget-conscious fashionistas.
2. Platinum Bob Hairstyles - Disruptive innovation opportunity: Develop innovative hair products and services to meet the rising demand for platinum bob hairstyles.
3. Celebrity Endorsements - Disruptive innovation opportunity: Explore new ways to utilize celebrity endorsements in marketing campaigns to boost brand recognition and sales.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate technology and online platforms to enhance the shopping experience for budget-conscious fashionistas.
2. Haircare Products - Disruptive innovation opportunity: Develop innovative haircare products specifically designed for maintaining and styling platinum bob hairstyles.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilize artificial intelligence and data analytics to optimize celebrity endorsements and target specific consumer segments.
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