These 'Man Candles' are Offbeat

By: Courtney Scharf - Published: • References: yankeecandle & uncrate
Yankee Candle, amazingly popular suppliers of high-end luminaries, are selling to a new demographic with their new line of 'Man Candles.'

Unforgivingly relying on male stereotypes, these incredibly specific scents are inspired by a variety of activities. Unlike the rest of Yankee Candle's often floral or food-inspired creations, this set is much more in touch with natural materials and tends toward subtlety. Some of the standout inspirations for the scented luminaries include 'Riding Mower,' '2X4,' and 'First Down,' which touts a distinct leather-like scent. Though not the first masculine take on candles, the Yankee Candle collection is much more extensive than similar series.

Experimental, experience-inspired and a tad tongue-in-cheek, these 'Man Candles' are a clever and interesting way for Yankee Candle to expand its targeted customer base. Stats for Musky Masculine Candles Trending: Older & Chilly
Traction: 2,169 clicks in 134 w
Interest: 1.3 minutes
Concept: Man Candles
Related: 31 examples / 24 photos
Segment: Males, 18-55
Comparison Set: 11 similar articles, including: bundled cash candles, man candles, and hipster candle designs.