His magnificent portraits showcase the artistic talent that has emerged over the short period he has spent behind the camera. Malte Pietschmann only started getting into photography in 2008, but already, he displays the skills of a well-seasoned photographer.
Implications - Consumers are drawn to products and businesses with which they share a connection. Businesses that can generate positive or pleasurable feelings through their products will be perceived as a highly approachable organization. Consumers will be much more willing to invest in a company that has created enjoyable experiences for them in the past.