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The Malaysia Airlines Bucket List Campaign Rebrands the Competition

By: Meghan Young - Published: • References: malaysiaairlines & mashable
It's been stated that after the recent tragedies Malaysia Airlines has face, it is losing millions of dollars a day; with this in mind, the major gaffe that is the Malaysia Airlines Bucket List campaign becomes a little more understandable. After all, desperate moments require desperate measures and this promotion is certainly desperate. Not to mention poorly thought out.

Since launching earlier this week, the Malaysia Airlines Bucket List campaign has been rebranded to "Win an iPad or Malaysia Airlines flight to Malaysia." In an official statement, the airline explains, "Malaysia Airlines has withdrawn the title of a competition running in Australia and New Zealand, as it is found to be inappropriate at this point in time. The competition had been earlier approved as it was themed around a common phrase used in both countries. The airline appreciates and respects the sentiments of the public and in no way did it intend to offend any parties." Stats for Faux-Pas Airline Promotions Trending: This Quarter & Buzzing
Traction: 773 clicks in 15 w
Interest: 0.6 minutes
Concept: Malaysia Airlines Bucket List
Related: 34 examples / 26 photos
Segment: Neutral, 12-55+
Comparison Set: 12 similar articles, including: bed-like airline seats, comfortable luxury airline services, and sky-high onesies.