Ergonomic All-Purpose Tools
Designed by Art Lebedev Studio, the Maketicus Knife focuses on ergonomics and "[i]ts complex, multi-faceted body allows you to work with your hand 'floating' or supported," according to the studio's website. The lime green color also gives the knife an easily approachable look for those who aren't as comfortable using tools.
Don't settle for a clunky knife that may prove to be dangerous; the Maketicus knife will do the job and keep you at complete ease.
Implications - Consumers with stressful lifestyles look for products that will add some efficiency to their lives. Designs that provide everyday function while being easy to use attract more attention on the market than those which only focus on practicality. Companies could develop their brand even further by paying closer attention to details.