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The Maje Spring 2013 Campaign Recruits Alexa Chung

By: Katie Pagnotta - Published: • References: eboutique.maje & highsnobette
The Maje Spring 2013 campaign stars the fabulous Alexa Chung. Chung is a young "It" girl on the rise. She descended from teen model to television personality to a contributing editor at British Vogue. To say she has done well for herself is an understatement.

Maje is a French label that churns out contemporary fashions for hip young women. The chic lookbook for spring 2013 was shot by British photographer Craig McDean. The concept behind the shoot was inspired by the pop art movement and centers around a primary color palette. Chung is styled in striped, loose-fitting and stylish garments with soft make-up and hair. The looks are simple, flirty and fun.

Alexa Chung is a fabulous choice to be the face of the Maje Spring 2013 campaign and she kills it. Stats for Pop Art-Inspired Campaigns Trending: Older & Average
Traction: 1,960 clicks in 86 w
Interest: 2.2 minutes
Concept: Maje Spring 2013
Related: 85 examples / 65 photos
Segment: Females, 18-55
Comparison Set: 31 similar articles, including: softly shaded spring styles, stylish geekified fashion, and preppy feminine lookbooks.