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Hypebeast's Maison Martin Margiela SS14 Photoshoot is Dark and Moody

By: Meghan Young - Published: • References: hypebeast & stupiddope
The Maison Martin Margiela SS14 online editorial is an exclusive from Hypebeast. Shot by their very own Cheuk Yin, it is a dark and moody photoshoot that is appropriately titled, 'Desolation.' Shot on location at what appears to be a freighter ship graveyard, there is an apocalyptic appeal to the images that give the corresponding collection a fantastical narrative.

Featuring suits, button-ups, cable knits and more, the Maison Martin Margiela SS14 online editorial was creative directed by Wilf Cho. Although focusing on the more traditional wares offered by the Belgian brand. It captures both men's and women's fashion, although focusing more heavily on the former, which is only natural since Hypebeast is an online lifestyle source for men. The looks themselves are black and white, hence the choice of photographic style. Stats for Desolate Grayscale Editorials Trending: This Quarter & Warm
Traction: 583 clicks in 15 w
Interest: 0.7 minutes
Concept: Maison Martin Margiela SS14
Related: 105 examples / 81 photos
Segment: Neutral, 18-55
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