The Maison Martin Margiela Beijing store is the biggest retail space for the company yet and features a sleek style that definitely fits with the brand's signature chic look.
Located in Sanlitun Village, a popular and lively shopping district in Beijing, the store invites shoppers in with its open-concept design. The front of the store features floor to ceiling glass and the inside doesn't disappoint either. A combination of organic and contemporary elements, like a massive slide, makes the Maison Martin Margiela Beijing store a unique place to shop.
Even if you can't afford anything, the design itself makes it worthwhile to step inside.
Implications - Consumers are looking to forget the recent recession by making more lavish purchases than they normally would. Products that allow shoppers to feel elite among other customers are more in demand than those which only focus on practical functions. Companies attempting to increase their brand following could integrate this luxurious element into their items.
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Concept: Maison Martin Margiela Beijing
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Segment: Females, 18-55
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