Maison Martin Margiela Artisanal Collection 2010 is a Fashionista's Dream
From pieces like the amorous red bridal dress to flower loving ninja, the creativity is overflowing. Who knew that DIY fashion could invoke such whimsical fantasies?
Implications - Consumers are driven by an urge to connect with unfamiliar forms and shapes; they're looking to escape the hyper-rational order of city life by associating themselves with styles derived from dreams. Companies looking to capitalize should draw upon Surrealist art as a source of inspiration when creating consumer products.