The Maison Martin Margiela Artisanal 2010 collection is pure fantasy. The Paris-based fashion house has come up with some seriously delicious designs. As their past collections have had that handcrafted, less-than-perfect touch, this year is absolute magic.
From pieces like the amorous red bridal dress to flower loving ninja, the creativity is overflowing. Who knew that DIY fashion could invoke such whimsical fantasies?
Implications - Consumers are driven by an urge to connect with unfamiliar forms and shapes; they're looking to escape the hyper-rational order of city life by associating themselves with styles derived from dreams. Companies looking to capitalize should draw upon Surrealist art as a source of inspiration when creating consumer products.
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