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The Magnetic Cloud Key Holder by Duncan Shotton is a straight-forward and minimalist gadget that is both functionally ingenious and stylish.

Shaped like an embellished cloud from a child's drawing, the Magnetic Cloud Key Holder can hold a large number of keys thanks to its strong (but not too strong) magnet and its available surface area. In this way, the device does exactly what its supposed to without having to depend on fancy embellishments or gaudy decoration.