What a great way to reuse old magazines! This steel structure retains its shape and strength, upholstered by paper. The seat is a prototype made for an exhibition for Design Week in Mexico. It's no surprise that this page-turning Magazine Bench won.
Implications - In the last few years, there has been an increased consumer focus on products that are sustainable or environmentally friendly. A company can capitalize on this by creating a limited edition 'found materials' product. The product allows the company to trumpet its commitment to a healthy environment, and will attract interest from eco-conscious consumers.