In the hopes of raising money for London's iconic Olympic Park, sport accessory designer Madison and Bell are auctioning off one-of-a-kind helmets and intend to revitalize the aging, underfunded park region.
Redesigning and building 26 miles of parks through London's busy Queen Elizabeth Olympic Park will be no easy task, yet it's the hope of incumbent mayor Boris Johnson. As part of his initiative, bicycle supplier Madison and Bell has donated many of the company's helmets to be customized by well-known Londoner artists Tracey Emin, Marc Quinn and Peter Blake. The result of their cooperation is an auction that will sell off the hand-crafted helms in order to raise money for the eco-friendly urban plan. Thus far $156,000 has already been raised -- though it's not an awe-inspiring amount, it means one more rugby pitch or another swing set to have fun on.
Stats for Auctioned-Off Art Helms
Trending: Older & Mild
Research: 6,042 clicks in 242 w
Interest: 2.8 minutes
Concept: Madison And Bell
Related: 75 examples / 58 photos
Segment: Males, 12-35
Comparison Set: 28 similar articles, including: futuristic sport headgear, sci-fi head protectors, and hand-painted head protectors.
Auctioned-Off Art Helms
More Stats +/-
Sci-Fi Head Protectors
Futuristic Sport Headgear
Hand-Painted Head Protectors
Shoe-Covered Face Masks
Street Slick Cranium Gear