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 Growing Food On-the-Way “Made in Transit” is a new packaging concept where food production and distribution go hand in hand. ‘Made in Transit’ proposes to shift the paradigm from preserving freshness to enabling growth along the way, a shift from ‘best before’ to ‘ready by’ for perishable goods. Growing food during the distribution chain would mean the produce is ready for harvesting at arrival at the consumer’s home. The burning question of course is which commodities will benefit from the Made in Transit concept. At the moment the (agricultural) University of Wageningen/Holland is chomping at the bit to develop this process further with the initiator of the concept Agata Jaworska. In the dog-eat-dog world of Dutch mushroom farming, magically transforming freight trucks into (let’s just be naïve) organic mobile farms, eliminating the need for independent growing spaces and (ahem) labour, is nothing short of a paradigm shift.  When it comes to the food supply, there’s a lot of waste to go around. Agata Jaworska, a recent masters graduate from the Design Academy Eindhoven, has designed a way to use the time and space associated with transportation to grow fresh produce. Jaworska analysed the supply chain of a mushroom, and through a systems intervention was able to eliminate all of the steps that were not productive. She turned the packaging + the freight truck + the normally wasted time and space into a mushroom farm, in a total supply chain redesign, merging production with distribution.
(agatajaworski)References: bestinpackaging.blogspot, agatajaworski Comment: on Made in Transit Produce |
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