The pencil case looks like half of a fish when closed. The extremely realistic exterior may shock you at first. However, it gets even better once you open the Mackarel Fish Pencil Case. Unzipping the pencil case will reveal the gory insides of a fish, just like in real life.
Make sure not to leave this pencil case lying around the kitchen. You may just cook it in a hurry when you're hungry.
Implications - Consumers look for products that will help them stand out. Designs that are unconventional attract shoppers who desire a differentiation from themselves. Companies could focus on this abstract aesthetic in order to grow their brand following.